Wiser Supply
Building a High-Performance Ecommerce Platform for a Components Distributor Managing 300,000+ SKUs
SKUs Managed
300,000+
Platform
Shopify
Key Integration
NetSuite + ERP
The Challenge
Not Just Scale—Complexity
Wiser Supply is a components distributor. They stock everything from resistors and capacitors to specialized electronic components. Managing 300,000+ SKUs isn't just about inventory—it's about making those products findable, displayable, and purchasable in a way that makes sense to their customers.
The Problem with Generic Ecommerce
Off-the-shelf ecommerce platforms struggle with this. Generic search doesn't work. A customer looking for "10kΩ resistor with 5% tolerance" doesn't want to browse 50,000 results. They need parametric search—the ability to filter by specifications and find exactly what they need in seconds.
Data Chaos
Product data was scattered across multiple systems. Pricing changed daily. Inventory levels were inconsistent. Shipping information was incomplete. Customers couldn't trust what they were seeing online—which meant fewer conversions and higher cart abandonment.
Platform Performance
Traditional ecommerce platforms would slow down or crash under the load of 300,000 SKUs. Customers needed a fast, responsive experience—not a platform that groans every time someone runs a search.
How We Solved It
We built a custom Shopify storefront specifically designed for high-volume component distribution. The platform had to be fast, smart, and connected to Wiser Supply's real-time inventory and pricing data.
PLACEHOLDER: Wiser Supply Homepage
Clean, minimal storefront design with prominent search bar, featured product categories, and clear navigation for component browsing
1. Parametric Search
We built an advanced search engine that indexes all 300,000+ products by specification. Customers filter by voltage, wattage, tolerance, package type, or any other relevant parameter and find exactly what they need—not a generic list of 50,000 similar items.
Result: Search time reduced from minutes of browsing to seconds of filtering. Higher conversion rates.
2. NetSuite + ERP Integration
Real-time data sync between the storefront and Wiser Supply's backend systems. Pricing updates automatically. Inventory levels are live. Shipping information is current. Customers always see accurate data.
Result: No more "out of stock" surprises after checkout. Trust in the platform increases.
3. Performance Architecture
Built for scale. The platform handles 300,000+ SKUs without slowing down. Search is instant. Pages load fast. Even during traffic spikes, the customer experience stays smooth.
Result: Fewer timeouts. Fewer frustrated customers. More conversions.
PLACEHOLDER: Parametric Search Interface
Show the advanced filter panel with specification parameters (voltage, tolerance, package type, etc.) and filtered product results
What We Built
Shopify Storefront
Built on Shopify with custom development to extend beyond platform limitations. We created a fast, responsive storefront optimized for component browsing, bulk purchasing, and B2B buying patterns.
Advanced Search Engine
Parametric search built on top of Shopify's native capabilities but enhanced with custom indexing and filtering logic. Customers can drill down by any product attribute—finding components in seconds instead of minutes.
Real-Time Data Integration
Continuous sync between Shopify and NetSuite/ERP systems. Pricing, inventory, and shipping data update throughout the day—ensuring customers always see current information. No manual updates needed.
Customer Account Dashboard
B2B customers get a dedicated dashboard to track orders, view pricing history, manage saved components, and access invoices. Makes repeat purchases effortless.
Performance Optimization
The entire platform is built for speed. Image optimization, caching, CDN delivery, and database indexing ensure search results and product pages load instantly—even under heavy load.
PLACEHOLDER: Product Detail Page
Show full product specifications, real-time pricing, inventory status, related products, and bulk purchase options
The Results
Conversion Metric
Faster Search
Customers find products in seconds with parametric search, not minutes of browsing generic results.
Data Accuracy
100% Real-Time
Pricing and inventory synced continuously—no surprises after checkout, higher customer trust.
Platform Reliability
Zero Slowdowns
Handles 300,000+ SKUs without performance degradation. Search and page loads stay instant.
Customer Experience
B2B Ready
Dedicated dashboards, bulk purchasing, and saved components make repeat orders simple.
What This Means for Wiser Supply
A storefront that works as hard as they do. Customers can find components efficiently. Data is always accurate. The platform scales with them as they grow. And most importantly: more customers complete purchases instead of abandoning carts out of frustration.
This is what happens when an ecommerce platform is built specifically for components distribution—not retrofitted from a generic platform.
Our Approach
Every Element Has Purpose
Nothing was added because it looked cool. Every feature, every button, every page exists to help customers find products, understand specifications, and complete purchases. We optimize and test continuously.
Built for Growth
The platform isn't just built for today's 300,000 SKUs—it's architected to scale. More products, more customers, more traffic? The system handles it without breaking.
Data-Driven Decisions
We measure everything: search performance, conversion rates, customer behavior. We don't guess—we test, learn, and iterate based on what actually drives revenue.
Holistic Marketing: More Than Just a Website
The Wiser Supply storefront is powerful. But a great platform without marketing is just a beautiful store with no customers walking through the door. We manage the complete marketing system:
Paid Media Advertising
We manage targeted paid campaigns across Google, Facebook, and other channels to drive qualified traffic to the storefront. Not just impressions—qualified prospects actively searching for components.
Focus: Attract high-intent customers ready to purchase.
Klaviyo Email & SMS
Our most profitable and margin-friendly channel. We build segmented email and SMS campaigns that drive repeat purchases, increase order value, and build customer loyalty. This is where we generate sustainable, predictable revenue growth.
Focus: Revenue that stays in your pocket.
Why Klaviyo Email & SMS is Our Core Revenue Channel
✅ Direct Margin
Unlike paid advertising where you pay per click or impression, email and SMS revenue goes directly to your bottom line. Higher margins, predictable ROI.
✅ Repeat Customer Focus
Your existing customers are your most profitable segment. We build email and SMS sequences that drive repeat purchases, increase average order value, and build loyalty.
✅ Segmented Campaigns
Not all customers are equal. We segment by purchase history, product category, and behavior—ensuring every email and SMS is relevant and drives action.
✅ Sustainable Growth
Paid advertising can stop working tomorrow. Email and SMS campaigns are owned assets that compound over time—building a predictable revenue engine.
How It Works Together
Stage 1: Acquisition (Paid Media)
Paid campaigns drive new customers to the storefront. Targeted ads reach people actively searching for components. They land on Wiser Supply, find what they need, and make their first purchase.
Stage 2: Conversion (Storefront)
The Wiser Supply storefront does its job: fast search, accurate data, clear pricing. Customers complete their purchase. They're now in the customer database.
Stage 3: Retention & Growth (Klaviyo)
Post-purchase email sequences welcome them, ask for feedback, and introduce related products. Segmented campaigns target specific customer groups: frequent buyers get loyalty offers, inactive customers get win-back campaigns. SMS messages alert them to new products and sales. Repeat purchases increase. Customer lifetime value grows.
Channel Focus
Paid Media
Brings in new customers
Platform
Storefront
Converts them into buyers
Revenue Engine
Klaviyo
Drives repeat revenue & margin
The Foundation: Customer Audience First
None of this works without a deep understanding of who your customers are. We don't build sites first and hope customers show up. We source and understand your customer audience—then build everything around their needs, behaviors, and expectations.
Who Are Your Customers?
What do they search for? What problems do they solve? What platforms do they use? What language do they speak? What frustrates them? We dig deep—researching, interviewing, analyzing—to understand your audience inside and out.
This research informs every design decision, every feature, every marketing message.
Build Loyalty Through Experience
Loyalty isn't a slogan. It's built through consistent, excellent experiences. Fast search. Accurate data. Clear pricing. Helpful content. When customers get what they expect—and more—they come back. They tell others. They become advocates.
That's how you earn revenue and ratings.
How We Prove Success
Revenue Growth
Our sites don't just look good—they generate revenue. We measure everything against one metric: did it drive more sales? Repeat purchases increase. Customer lifetime value grows. That's the proof.
Customer Ratings & Reviews
When customers have great experiences, they leave great reviews. High ratings aren't an accident—they're the result of deliberate design decisions focused on customer success.
Repeat Customer Rate
The best metric of loyalty is repeat business. If customers come back—and buy more—you've built something real. We track this obsessively.
Word-of-Mouth Growth
Satisfied customers refer others. That's organic growth. It's the cheapest, most effective channel—and it only happens when you've earned genuine loyalty through excellent service.
Why This Matters for Wiser Supply
Wiser Supply's customers are procurement managers, engineers, and buyers at manufacturing companies. They're busy. They have options. They could use any component distributor. But they choose Wiser Supply because the experience is better. Search is faster. Data is accurate. Support is responsive. They trust the platform.
That trust translates to repeat orders, higher order values, and loyalty that lasts. And that loyalty translates directly to revenue.
Ongoing Optimization
Launching the platform was just the beginning. We continue to:
Monitor Performance
Track search performance, load times, and conversion metrics. Identify bottlenecks before they become problems.
Test & Iterate
A/B test new features, layout changes, and messaging. Keep what works, discard what doesn't.
Data Integration Updates
As Wiser Supply's systems evolve, we adapt integrations to keep data flowing accurately and on time.
Revenue Growth Focus
Every optimization is measured against one metric: does it drive more revenue? We stay aligned with their business goals.
Key Takeaways
Generic Ecommerce Doesn't Work for Industrial Supply
Off-the-shelf platforms can't handle the complexity of 300,000+ SKUs, parametric search, and real-time data sync. You need a purpose-built solution.
Parametric Search is a Game-Changer
Customers find products instantly by specification, not by browsing endless lists. This drives conversions and reduces cart abandonment.
Real-Time Data Integration is Non-Negotiable
Customers need to trust the data they see online. Sync pricing, inventory, and shipping information continuously—no manual updates.
Performance Matters
A slow platform costs revenue. Build for speed from the start—especially at scale.
Ready to Build Your Ecommerce Platform?
Whether you're managing thousands or millions of SKUs, we know how to build a platform that scales, converts, and grows your revenue.
Schedule Your Strategy CallLet's discuss how we can build your platform and drive revenue growth.